ACTIVITIES

Fashion Futures is an initiative aimed at discovering and nurturing Next Gen talent in the Malaysian fashion landscape.  It is a unique design competition which targets working adults; former students of local fashion schools who have since graduated and moved on to carve careers of their own.

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The premise of the competition is to perceive how having a matured, work life influences the respective contestant’s design ethos.

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Stringent criteria have been set in place to select the contestants, namely:

• Malaysian citizen: male or female, aged 20 – 32 years old

• Non-students: Possess work experience (in any field) with a minimum of 6 months to 3 years

• Possess a basic fashion design background, i.e.: having graduated from a fashion college / working in any industry / own a start-up fashion label (with market presence of not more than 3 years)

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2021 sees the third installation of Fashion Futures, where 5 contestants will be handpicked to compete for the most coveted spot – the Winner will be sent to a global Mercedes-Benz Fashion Week event.  This year, we have formed a strategic collaboration with Esmod Kuala Lumpur, one of the world’s premier design institutions headquartered in Paris.  The team at Esmod has provided an impressive list of former students, where 5 of the best alumni were selected to participate in the Fashion Futures program.

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The 5 contestants are given the challenge of producing 6 complete Looks which are then showcased in the Fashion Futures runway show.  They will be judged by a panel of renowned industry professionals who will select the eventual Winner and runner-ups.

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