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ETHERE THE LABEL

Ethere the Label was founded by hotelier & entrepreneur turned designer Joy Khoo, in collaboration with Thai fashion brand K9 Bangkok.

 

The brand offers ultra-feminine collections that are timeless and elegant with a playful twist, all produced in minimal quantities to maintain exclusivity.  Utilising quality fabrics, good workmanship and minimalist styling, the collections offer women a fresh take on occasion wear.

 

Joy herself is extremely passionate about her designs, and establishing her own label in 2019 has helped her to fulfil a lifelong dream. 

Although she is fairly new in the market, Joy has garnered an impressive clientele consisting of stylish well-heeled ladies and socialites alike.

 

Ethere the Label is exclusive to Mercedes-Benz Fashion Week Kuala Lumpur 2021; where the brand will be officially launched via its first ever runway debut.

Contact Details

Address:

Ground Floor, Crystal Crown Petaling Jaya

12 Lorong Utara A, off Jalan Utara

46200 Petaling Jaya, Selangor, Malaysia.

(By appointment only)

Email: khgjoy@yahoo.com

Website: www.etherethelabel.com

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