ETHERE THE LABEL
Ethere the Label was founded by hotelier & entrepreneur turned designer Joy Khoo, in collaboration with Thai fashion brand K9 Bangkok.
The brand offers ultra-feminine collections that are timeless and elegant with a playful twist, all produced in minimal quantities to maintain exclusivity. Utilising quality fabrics, good workmanship and minimalist styling, the collections offer women a fresh take on occasion wear.
Joy herself is extremely passionate about her designs, and establishing her own label in 2019 has helped her to fulfil a lifelong dream.
Although she is fairly new in the market, Joy has garnered an impressive clientele consisting of stylish well-heeled ladies and socialites alike.
Ethere the Label is exclusive to Mercedes-Benz Fashion Week Kuala Lumpur 2021; where the brand will be officially launched via its first ever runway debut.
Contact Details
Address:
Ground Floor, Crystal Crown Petaling Jaya
12 Lorong Utara A, off Jalan Utara
46200 Petaling Jaya, Selangor, Malaysia.
(By appointment only)
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Email: khgjoy@yahoo.com
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Website: www.etherethelabel.com