FRIESENGUYS is an emerging designer label by Malaysian designer, Edie Chung. Prior to launching Friesenguys, Chung majored in Literature & Theatre Production but upon graduation, created a small collection of androgynous womenswear looks which caught the attention of the buyers of Japanese department stores in Tokyo and Osaka.
This eventually led to the creation of FRIESENGUYS, a project that started as an idea of creating menswear by drawing techniques and elements of womenswear. Under this new bold and whimsical direction, the result is an explosive wonderland of patterns, surface decorations and unusual textile combinations of various proportions. Collections are continuously an exploration of the subversive and unconventionally elegant with the label offering full womenswear and also gender neutral designs.
This season, Friesenguys aims to create a collection that respects ecological-integrity methods; with production that has minimal impact to the environment, whilst minimizing material wastage and providing fair trade, equal employment to artisans who lovingly cut and sew each garment in safe working environments.