Kittie Yiyi Fall/Winter 2019 – ‘High School Party’
Commenting on her newest collection, Kittie Yiyi said, “3 years ago, I made a collection titled ‘Back to School’ and 3 years later, it is finally time to graduate. I envisioned a wardrobe that brings back the fun memories of senior high school year; a never forgotten high school party back in the ‘90s.”
Think back to a time when “being cool” was the most important thing in the world; what you wore to school was far more important than what you learned in school. Nothing could make you want to literally die more than embarrassing yourself in front of your crush. It was then when we made a cross between childhood and adulthood, a transition that leaves an indelible print on your memory and identity forever.
Featuring miniskirts, uniform jackets and other recycled styles throughout the decades, Kittie Yiyi brings a twist to her newest collection with body-fitted and snazzy pieces. Not forgetting the baby doll dresses and loose fit jackets that symbolise the characteristics of the label. The line-up nicely accents Kittie Yiyi’s quirkiness that combines high-quality materials, workmanship and fit.
This season is all about improvising throwback fashion. You will find chequers and a variety of polka dot like elements which express a classic vintage atmosphere. This is demonstrated with the spot on ‘90s stickers trend which can be found ironed onto some of the looks. The ‘stickers’ are replicated from all of Kittie Yiyi’s previous designs. The various elements that comprise this collection includes wool fabrics essential for winter, cotton which is common in everyday wear, and some tulle. Gentle, flowing feathers and wearable PVC add a hint of quirk in this contemporary line up. This collection also bears some surprises with a great range of dim colours contrasting with selected bright colours such as red, yellow, pink and blue.
ABOUT KITTIE YIYI
Kittie Yiyi is a ready-to-wear label based in Kuala Lumpur, Malaysia. Founded in the year 2015, the label reflects the designer’s everyday lifestyle: colourful, fun, quirky, charming, unusual, odd, adventurous. Every collection to date consists of everyday pieces ranging from jackets to dresses, basics and unconventional pieces. The label appreciates comfort without compromising a great fit. Every season, the label produces their own exclusive prints. Fabric selection for every season will always have a balance of both convention and eccentricity. The label knows nothing about age boundaries as be it young adults and sophisticated women. Kittie Yiyi encourages customers to dress up in its staple pieces which are the exact opposite of dull. In addition to the main line, ‘B’ Series was launched in June 2018. This series is an affordable range catered to and inspired by our fellow Malaysian customers. This range consists of more common and wearable fits including T-shirts, hoodies, sweaters, shirts and pants for everyday wear. Goods are currently sold in Asia Pacific, China and Taiwan. Locally, Kittie Yiyi’s goods can be purchased at Pink, Kota Damansara (showroom) or purchased online on the label’s official website.
58-2, Jalan PJU 5/21
The Strand, Kota Damansara,
47810 Petaling Jaya, Selangor, Malaysia