Established in 2013, by Qayyum Iskandar, the brand KREE means "Attention" and has grown exponentially through collaborations and constant presence in the online scene. 

​

In its 9th year in business, the brand has gone through different phases and it is now refining its mission to create a fashion collection that has more progressive ideas. The brand is currently undergoing fundamental changes to rejuvenate, and reenergize its identity with the creation of apparels that are timeless and yet stylish.

​

The fashion pieces produced aim to be present for the society, workforce and the environment.