LI’s atelier is a clothing label catering for women and men who demand quality, comfort, style and sustainability in their daily wear. The designer behind the label, Li Hui, majored in Accounting and Finance and yet always has an eye for design.
“I always know I want to do fashion.” - Li Hui
She started the brand in 2019, focusing on sustainable fashion, as fashion has been one of the factors to environmental issues, and she hopes to contribute by making a difference.
“It is not just the material. Very much thought is put into every single piece to always put versatility as the focus in my design process, and they are produced at low quantity. It is challenging but I enjoy seeing the designs lasting through seasons and still well-loved.”
Her designs are found to be simple but with captivating detailing, offering a fresh take on the use of linen fabric.