UnitedWood is a contemporary womenswear brand that creates accessible high quality ready to wear, fusing modern elegance with edgy femininity. Its organic name reflects the brand’s eclectic sensibilities, informed by the designers’ diverse backgrounds in fashion, couture, architecture and art.
UnitedWood is founded and designed by Jonathan Cheng and Voon Lai. An alumnus of Asia’s leading fashion school the Raffles Design Institute in Singapore, Jonathan Cheng brings his couturier background and cutting techniques of over 10 years to the label. Voon Lai, a former architect with a fine arts background, has lived in London for 12 years and is a self-taught fashion designer. His out-of-the box affinity for shapes and lines and his love for the sculptural lend a sense of modernity to the collections.
These origins come together to create wearable statement designs that define a sophisticated and potent sense of individual style. The designers’ admiration for McQueen, Le Corbusier and Rauschenberg inspires their design language to make their women feel special.
This style is showcased through an exquisite range of standout feminine dresses and separates, offering transitional and red carpet pieces crafted from quality fabrics at midrange price points. The brand’s elevated aesthetics embrace structure, silhouette and grace. Contrasting the classic with unexpected details, the hard with soft silhouettes whilst always projecting elegance stay true to the core philosophy of UnitedWood. Deft use of rich textures, intricate fabrications and finishings create desirable pieces that women adore.
The UnitedWood woman is elegant, sophisticated and confident. Since its inception the brand has become a celebrity favourite with Hong Kong and Taiwanese stars the likes of Myolie Wu, Priscilla Wong, Kay Tse, Tiffany Hsu and Annie Liu. Chinese A-listers and It girls like Zhao Liying, Wu Xin and Wen Ya have all stepped out in the brand’s signature looks.
London socialite and It Girl Lady Kitty Spencer, niece to the late Princess Diana was spotted wearing UnitedWood.
Celebrities, actresses and singers in Los Angeles have also been seen in UnitedWood’s signature and individualistic styles; Carrie UnderWood, Cindy Crawford, Lana Condor and Stephanie Beatriz to name a few.
The label’s collection can be found in Harvey Nichols Hong Kong and select stores in the USA.
UnitedWood makes its debut at MBFWKL on 23rd July 2022 to showcase its collection entitled ‘HomeComing’.
Up until now, UnitedWood has been a ‘secret’ word of mouth brand in Kuala Lumpur; known amongst exclusive circles. Sold internationally since 2016, the contemporary womenswear brand started selling in Kuala Lumpur in November 2021.
Being new to Malaysia, the designers Jonathan Cheng and Voon Lai have decided to introduce UnitedWood to MBFWKL with a curated show that will showcase the brand’s signature designs culled from its past, present and upcoming collections. Each design handpicked by the designers bear the hallmarks of the brand; structure and silhouette, detail oriented, rich textures with a firm emphasis on modern elegance and edgy femininity.
These 24-strong looks are woven together into a narrative that will immerse the audience into the brand’s world of sophisticated beauty and elevated elegance to discover the UnitedWood woman in you.